Renewed interest in ethical targeting and user privacy has brought semantic contextual targeting back into the spotlight for good reason. With the powerful new possibilities created through advances in AI over the last decade, it might be time for a second look at the benefits of semantic contextual targeting.
SMART IDENTITY INDICATOR
Prepare for a cookieless future
Preparing for the cookieless future has been a focus of the digital advertising industry for quite some time now. As the countdown to the end of cookies gets shorter, it’s more important than ever for buyers and sellers to understand the impact of cookie and ID deprecation in real-time.
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Our Smart Identity Indicator is a quarterly look at key metrics from Smart’s publishers on web and mobile inventory across eight key markets, offering insights into the emerging trends around consent and identity in the shift towards a privacy-first digital advertising ecosystem.
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Related to Identity
The ongoing and increasing concerns around privacy, compounded by the emergence of brand safety issues connected to COVID-19, is driving a resurgence of interest in semantic contextual targeting. In the face of third-party cookie deprecation, it offers seamless efficiency and serves as a great cookieless alternative for reaching your full audience and protecting revenue.
As we quickly approach a world without third-party cookies, new providers and initiatives have emerged to allow for shared user identification within the ecosystem. Here’s what you should know about how alternative user identifiers work.