BLOG

Smart Ideas

Smart Connected TV with command
Video

Q&A: The Future of Advanced TV

As advertisers review their strategies with a critical eye, semantic contextual targeting can be a great strategic option through COVID-19 and beyond, especially as the industry adapts to the changing consent economy and a cookieless world.

Read More
Programmatic

Tackle Cookie Deprecation With Semantic Contextual Targeting

The ongoing and increasing concerns around privacy, compounded by the emergence of brand safety issues connected to COVID-19, is driving a resurgence of interest in semantic contextual targeting. In the face of third-party cookie deprecation, it offers seamless efficiency and serves as a great cookieless alternative for reaching your full audience and protecting revenue.

Read More
Programmatic

How to Monetize Your Non-Consented Traffic

As we enter a new era where data processing and ad delivery differ depending on consent, new strategies are required to ensure the best delivery. To guarantee optimal performance, that also includes a strategy for monetizing non-consented traffic.

Read More
Demand

Coopetition is the New Cool

The future of digital advertising remains to be seen. However, Google has stoked a flame of innovation and collaboration from all corners of the industry that may lead to a marketplace that emulates the yesteryears of advertising.

Read More
Online Advertising

Smart and HUMAN: Your Safeguard Against Invalid Traffic

Each day advertisers lose millions due to invalid traffic. Last year eMarketer estimated global ad fraud losses ranged anywhere from $6B to $42B and these numbers will only grow as invalid traffic constantly evolves in the hopes of evading efforts to combat it.

Read More