Until now advertising transparency standards were focused on the sell-side. Recently, the IAB introduced the buyers.json and DemandChain Object standards to serve as the buy-side counterparts. At Smart, we are excited to take the lead on embracing buyer transparency initiatives with our LiquidM DSP being the first to adopt buyers.json.
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The most powerful adserving
and natively integrated SSP
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With more than 19 years of experience building a scalable and robust ad management platform, Smart allows publishers to run direct and programmatic campaigns across all digital formats and screens. Open, cutting-edge technology enables publishers to achieve holistic yield monetization through a truly unified auction, maximizing the value of every single impression.
Smart’s cross-device, cross-channel technology is 100% independent, 100% publisher-focused and easy-to-use. The native integration of our SSP into the ad server enables the highest level of transparency and control. Smart publishers build Private Gardens to thrive outside of the constraints of the walled gardens.
Smart provides a powerful self-service Demand Side Platform (DSP) called LiquidM to help agencies, direct advertisers, and trading desks scale programmatic marketing efforts and maximize revenues. The LiquidM platform provides an intuitive UI, extensive global reach, and efficient campaign management tools. With a focus on native, display and video, the platform empowers its customers to reach, engage and grow brands’ audiences.
1,000+ Forward Thinking Publishers Are Taking Control with Smart
Revenue optimization is a key issue for us, but our priority is to respect our commitments with our direct sales advertisers. Smart’s holistic yield is an efficient solution to reconcile these needs and permits us to fine-tune our inventory sales strategy.
Managing Director, Régie E-Commerce
Smart's 3 Key Differentiators
Our shared-interest business approach enables publishers and brands to deliver and reach more valuable audiences.
Transparency and Integrity
Neutral Independent Platform
Value Path Optimization
In addition to thought leadership and practical articles, we deliver opinions and insights on this dynamic industry.
According to the 2020 U.S. Census, over 62.3 million Hispanics live in the U.S. But, the scale and influence of this audience isn’t always reflected in the amount of media spend being invested by marketers. Here we share takeaways from our discussion with a panel of experts around how ad tech can better engage with the U.S. Hispanic market.